Designer.
Builder.
Researcher.
Writer.
Anj
Anj
ana
ana
Elangovan
Elangovan
I'm a Product Builder, telling a story & solving a problem at the same time. Welcome to my portfolio.
I'm a Product Builder, telling a story & solving a problem at the same time.
Welcome to my portfolio.
I'm a Product Builder, telling a story & solving a problem at the same time.
Welcome to my portfolio.
Designer.
Builder.
Researcher.
Writer.
My story began not with a formal design degree, but with hands-on practice.
My story began not with a formal design degree, but with hands-on practice.
My story began not with a formal design degree, but with hands-on practice.
I navigated my way into the industry armed with only a psychology background and a deep enthusiasm for understanding human behavior.
I navigated my way into the industry armed with only a psychology background and a deep enthusiasm for understanding human behavior.
I navigated my way into the industry armed with only a psychology background and a deep enthusiasm for understanding human behavior.
Case Studies.
Case Studies.
Case Studies.
I then earned my first UX opportunity at a leading design agency.
I then earned my first UX opportunity at a leading design agency.
I then earned my first UX opportunity at a leading design agency.
Early in my career, I moved quickly through the ranks, leading & executing exciting projects both at my desk and in my personal time:
Early in my career, I moved quickly through the ranks, leading & executing exciting projects both at my desk and in my personal time:
Early in my career, I moved quickly through the ranks, leading & executing exciting projects both at my desk and in my personal time:
✦ AI Experiments
Vibe-coding a design critique tool to check token adherence
Vibe-coding a design critique tool to check token adherence
Design Tool
Design Tool
Design Tool
Claude Design & Code
Claude Design & Code
Claude Design & Code
Vercel
Vercel
Vercel
This tool captures inconsistencies in Tokens, Standard UX Errors and Accessibility Breaches, to produce a priority fix-list.
(Actual results captured and hard-coded it for demo purposes to combat Figma REST API limitations)
(Actual results captured and hard-coded it for demo purposes to combat Figma REST API limitations)
(Actual results captured and hard-coded it for demo purposes to combat Figma REST API limitations)
Revamping a real-time, site monitoring app to boost adoption
Revamping a real-time, site monitoring app to boost adoption
Revamping a real-time, site monitoring app to boost adoption
Prop-tech
Prop-tech
Prop-tech
UX/UI Revamp
UX/UI Revamp
UX/UI Revamp
B2B & B2C
B2B & B2C
B2B & B2C
This resulted in a Gaming HUD inspired workspace that delighted our clients and their target customers alike.
This resulted in a Gaming HUD inspired workspace that delighted our clients and their target customers alike.
This resulted in a Gaming HUD inspired workspace that delighted our clients and their target customers alike.
✦ AI Experiments
Prompting a Mixtape Builder for Figma Makeathon 2026
Prompting a Mixtape Builder for Figma Makeathon 2026
Recreation
Recreation
Recreation
Figma Make
Figma Make
Weave
Weave
Targeting long-distance connections, the sender side of this platform was created in under a week for submission to the Contra x Figma makeathon.
Auditing a Gen-AI, Interior Design tool to decrease drop-off
Auditing a Gen-AI, Interior Design tool to decrease drop-off
Auditing a Gen-AI, Interior Design tool to decrease drop-off
Design Tool
Design Tool
Design Tool
Usability Testing
Usability Testing
Usability Testing
This intervention led to a decrease in the drop-off rate during the design generation process.
This intervention led to a decrease in the drop-off rate during the design generation process.
This intervention led to a decrease in the drop-off rate during the design generation process.
Note: The following case study is password protected. Access is available upon request.
Note: The following case study is password protected. Access is available upon request.
(Note: To protect the privacy of my clients, these case studies are password protected. Access is available to hiring managers upon request.)
Designing a Cybersecurity platform to win investors
Designing a Cybersecurity platform to win investors
Designing a Cybersecurity platform to win investors
Cybersecurity
Cybersecurity
Cybersecurity
Proof-of-Concept
Proof-of-Concept
Proof-of-Concept
This led to a highly rewarding sprint, at the end of which was a stunning dashboard that was ready to demo to potential investors and customers.
This led to a highly rewarding sprint, at the end of which was a stunning dashboard that was ready to demo to potential investors and customers.
This led to a highly rewarding sprint, at the end of which was a stunning dashboard that was ready to demo to potential investors and customers.
✦ AI Experiments
Building a Card-as-a-Service ecosystem.
Building a Card-as-a-Service ecosystem.
Fintech
Fintech
Fintech
Claude Design & Code
Claude Design & Code
Coming Soon
Coming Soon
Coming Soon
Backed by my trusty toolkit of industry standard tech
Backed by my trusty toolkit of industry standard tech
Backed by my trusty toolkit of industry standard tech
Field Notes.
Field Notes.
Field Notes.
From a very early stage in my career, I’ve been entrusted with major responsibilities that pushed my growth to new heights, like:
From a very early stage in my career, I’ve been entrusted with major responsibilities that pushed my growth to new heights, like:
From a very early stage in my career, I’ve been entrusted with major responsibilities that pushed my growth to new heights, like:
Front-lining a highly critical ethnographic research project
Front-lining a highly critical ethnographic research project
This one took us to remote villages in search for the answer to “How does Rural India communicate?”
My mixed-methods work here kick-started what is now a long term product design collaboration with a major korean gaming company.
This one took us to remote villages in search for the answer to “How does Rural India communicate?”
My mixed-methods work here kick-started what is now a long term product design collaboration with a major korean gaming company.
Organizing an IA workshop at Kerala’s biggest tech expo
Front-lining a highly critical ethnographic research project
Organizing an IA workshop at Kerala’s biggest tech expo
We took 50+ attendees through a series of Card Sort and IA activities of increasing difficulty, at the end of which they walked away with newfound knowledge and the tools they needed to put it to good use.
This one took us to remote villages in search for the answer to “How does Rural India communicate?”
My mixed-methods work here kick-started what is now a long term product design collaboration with a major korean gaming company.
We took 50+ attendees through a series of Card Sort and IA activities of increasing difficulty, at the end of which they walked away with newfound knowledge and the tools they needed to put it to good use.
Organizing an IA workshop at Kerala’s biggest tech expo
We took 50+ attendees through a series of Card Sort and IA activities of increasing difficulty, at the end of which they walked away with newfound knowledge and the tools they needed to put it to good use.
Skill-set.
Skill-set.
Skill-set.
With just under 3 years of work experience, I currently lead a team of UX designers as I tackle enterprise, SaaS, B2B & B2C products and marketing websites across a multitude of verticals, like Business Intelligence, Cybersecurity, Healthcare, Recruitment and Proptech.
With just under 3 years of work experience, I currently lead a team of UX designers as I tackle enterprise, SaaS, B2B & B2C products and marketing websites across a multitude of verticals, like Business Intelligence, Cybersecurity, Healthcare, Recruitment and Proptech.
With just under 3 years of work experience, I currently lead a team of UX designers as I tackle enterprise, SaaS, B2B & B2C products and marketing websites across a multitude of verticals, like Business Intelligence, Cybersecurity, Healthcare, Recruitment and Proptech.
In between projects,
In between projects,
In between projects,
I can be seen conducting knowledge sharing sessions for my team:
I can be seen conducting knowledge sharing sessions for my team:
I can be seen conducting knowledge sharing sessions for my team:
Frustration Olympics: UX Lab
Frustration Olympics: UX Lab
Frustration Olympics: UX Lab
Using gamification to simulate accessibility issues for an exercise in empathy, and a refresher on WCAG for inclusive & intentional design.
Using gamification to simulate accessibility issues for an exercise in empathy, and a refresher on WCAG for inclusive & intentional design.
Using gamification to simulate accessibility issues for an exercise in empathy, and a refresher on WCAG for inclusive & intentional design.
And publishing thought pieces that take a closer look at the best UX design practices:
And publishing thought pieces that take a closer look at the best UX design practices:
And publishing thought pieces that take a closer look at the best UX design practices:
Conversation design is about trust, clarity and connection between humans and machines
DESIGNING A CHATBOT EXPERIENCE
As long as our user base is human, we have to plan for errors.
MEANINGFUL EMPTY STATES
Sometimes, and this isn't just for chimps, the best method is no method.
FROM LINEAR TO LATERAL
The most versatile technique in the toolbox, the humble card sort routinely comes up in UX Design.
CODIFYING USER MENTAL MODELS
Conversation design is about trust, clarity and connection between humans and machines
DESIGNING A CHATBOT EXPERIENCE
As long as our user base is human, we have to plan for errors.
MEANINGFUL EMPTY STATES
Sometimes, and this isn't just for chimps, the best method is no method.
FROM LINEAR TO LATERAL
The most versatile technique in the toolbox, the humble card sort routinely comes up in UX Design.
CODIFYING USER MENTAL MODELS
Personal Projects.
Personal Projects.
Personal Projects.
My path to UX design was far from linear.
My path to UX design was far from linear.
After a brief stint as a content writer, I pursued an intensive, short-term bootcamp, where I learned the ropes of research, design and testing through a capstone project:
After a brief stint as a content writer, I pursued an intensive, short-term bootcamp, where I learned the ropes of research, design and testing through a capstone project:
After a brief stint as a content writer, I pursued an intensive, short-term bootcamp, where I learned the ropes of research, design and testing through a capstone project:
Designing an app for art lovers to help them find great works
Designing an app for art lovers to help them find great works
Designing an app for art lovers to help them find great works
Through this project I was able to experience a complete end-to-end design project.
Through this project I was able to experience a complete end-to-end design project.
Ecommerce
Mobile App
I also worked on self-initiated briefs like
I also worked on self-initiated briefs like
Create a tamagotchi style, wearable fitness tracker
Create a tamagotchi style, wearable fitness tracker
Create a tamagotchi style, wearable fitness tracker
A cute, pixel art based app exploration for wearables.
A cute, pixel art based app exploration for wearables.
Lifestyle
Product Concept
Soon after, I started pursuing UX Design roles, and the rest is history.
Soon after, I started pursuing UX Design roles, and the rest is history.
About me.
About me.
About me.
Anjana Elangovan
Anjana Elangovan
EXPERIENCE DESIGNER
EXPERIENCE DESIGNER
EMAIL ID
EMAIL ID
HOMEBASE
HOMEBASE
Chennai, India
Chennai, India
A love for all things precise yet beautiful brought me to the world of user experience.
A love for all things precise yet beautiful brought me to the world of user experience.
A love for all things precise yet beautiful brought me to the world of user experience.
My design philosophy is pretty simple - design deeply, meaningfully and intuitively.
My design philosophy is pretty simple - design deeply, meaningfully and intuitively.
My design philosophy is pretty simple - design deeply, meaningfully and intuitively.
With a neat blend of critical thinking, empathy and imagination, I turn vague concepts into data driven solutions that truly meets people where they are.
With a neat blend of critical thinking, empathy and imagination, I turn vague concepts into data driven solutions that truly meets people where they are.
With a neat blend of critical thinking, empathy and imagination, I turn vague concepts into data driven solutions that truly meets people where they are.
When asked about my greatest strengths I would cite:
When asked about my greatest strengths I would cite:
When asked about my greatest strengths I would cite:
My ‘HD voice’, dubbed by my peers, as praise for my smooth & articulate communication style.
My ‘HD voice’, dubbed by my peers, as praise for my smooth & articulate communication style.
My ‘HD voice’, dubbed by my peers, as praise for my smooth & articulate communication style.
My ability to be a ‘master-of-multiple-trades’ as I frequently take on design, client liaison, pre-sales, research, management and training roles simultaneously.
My ability to be a ‘master-of-multiple-trades’ as I frequently take on design, client liaison, pre-sales, research, management and training roles simultaneously.
My ability to be a ‘master-of-multiple-trades’ as I frequently take on design, client liaison, pre-sales, research, management and training roles simultaneously.
My meticulous approach to documentation, strategy and planning.
My meticulous approach to documentation, strategy and planning.
My meticulous approach to documentation, strategy and planning.
And, my immense passion for the world that exists in the intersection of design and tech.
And, my immense passion for the world that exists in the intersection of design and tech.
And, my immense passion for the world that exists in the intersection of design and tech.
As I rack up experience and exposure, I’m constantly looking for ways to evolve past my preconceived notions, and to work from a place of discipline and clarity.
As I rack up experience and exposure, I’m constantly looking for ways to evolve past my preconceived notions, and to work from a place of discipline and clarity.
As I rack up experience and exposure, I’m constantly looking for ways to evolve past my preconceived notions, and to work from a place of discipline and clarity.
Get in touch with me for opportunities, consultations or even just a chat
Get in touch with me for opportunities, consultations or even just a chat
Get in touch with me for opportunities, consultations or even just a chat
ALL RIGHTS RESERVED. ANJANA ELANGOVAN 2025
ALL RIGHTS RESERVED. ANJANA ELANGOVAN 2025
ALL RIGHTS RESERVED. ANJANA ELANGOVAN 2025
